budget & everyday living & misc & savings admin on 26 Feb 2007 01:27 pm
Memory Triggers
Memory Triggers Help Keep Savings In Your Pocket
And you may ask yourself…What are Memory Triggers? Memory Triggers are bright red stickers!What difference could putting little red stickers around the house make to you? The reason they are so vital is that a marketer’s ultimate goal is to get you to reach for your wallet and give them money without you thinking about it.
If you ‘re wanting to win the consumer game, you need to have something in between you and the marketers to protect yourself and your wallet. You need a visual barrier – something to remind you to stop and think before you hand over the cash.
The ‘Memory Triggers’ that you put on your shopping list or in your wallet are a constant warning to keep on guard and to always follow the Eight Steps.
The Eight Steps are:-
Step 1. Guard your wallet
Step 2. Are you hungry?
Step 3. What else could you buy?
Step 4. Is it worth the bother?
Step 5. What will you gain?
Step 6. What will you lose?
Step 7. What is the smartest way?
Step 8. Do you have spare cash?
The stickers really help with Step 1 of the Eight Steps by reminding you to ‘Guard your Wallet’. Step 1 is the most important of all the steps, because without it you will never make it to Step 2, 3, 4 and so on.
The stickers are bright red so they jump out at you and remind you to be alert. It’s a warning that if you don’t start thinking soon, you are not going to like your life or the consequences in a few years time. Follow the Eight Steps to avoid very costly purchasing errors. Keep savings in your pocket!
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